Lancia Pu+Ra concept looks to historic models to set brand's design direction

 

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Lancia, the Italian automobile manufacturer known for producing iconic cars that were widely popular during the 70s and 80s, is looking to its historic models for inspiration to set the brand's design direction with its latest concept vehicle, the Lancia Pu+Ra.

The Lancia Pu+Ra concept is a futuristic take on one of the brand's most iconic models, the Delta Integrale, which was a rally car that won numerous titles in the World Rally Championship in the 80s and 90s. The design of the Pu+Ra concept pays homage to the Delta Integrale's iconic styling while incorporating modern design elements such as a sleek front end, an illuminated grille, and bold lines across the body.

The concept vehicle was designed by a team of young designers who were given the task of reimagining the Lancia brand for the future while remaining true to its rich heritage. The Pu+Ra concept is the first step in this direction, and the brand hopes to build upon this design philosophy in the years to come.

While the Lancia brand has seen a decline in popularity over the years and has been dormant for the most part, the Pu+Ra concept represents a bold move by the brand to reclaim its position in the automotive industry. The brand is hoping that by capturing the spirit of its historic models, it can win over a new generation of car enthusiasts and establish itself as a leader in automotive design once again.

In conclusion, the Lancia Pu+Ra concept is a beautifully designed vehicle that captures the essence of the brand's historic models while incorporating modern design elements. It represents Lancia's vision of the future, and the brand hopes that it will be a stepping stone towards reviving its popularity and establishing itself as a dominant player in the automotive industry.