Audi to rebadge lineup to reflect EV-combustion split

 

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Audi, the luxury car manufacturer, has announced that it will be rebadging its entire lineup to reflect the split between its combustion engine and electric vehicle models. Starting in 2022, all of Audi's combustion engine vehicles will be designated by the model name followed by a numerical sequence, with odd numbers being used for SUVs and even numbers for sedans and wagons. Meanwhile, all electric vehicles and plug-in hybrids will carry the "e-tron" name that was previously exclusive to Audi's electric SUV.

The move is part of Audi's larger strategy to electrify its lineup, with the aim of making all of its new vehicles electric by 2026. The company has stated that it expects to achieve this goal through a combination of building new electric models from the ground up and converting existing models to electric powertrains. As part of this effort, Audi has already launched several electric models, including the e-tron SUV and the e-tron GT sedan.

The rebadging will help Audi to differentiate its combustion engines from its electric powertrains more clearly. This is important as the carmaker shifts away from reliance on fossil fuels towards cleaner, more sustainable forms of transportation. With electrification becoming an increasingly important factor in the automotive sector, Audi's move to rebadge its lineup is a sign of its commitment to the future of electric mobility.

Overall, this is a significant step in Audi's journey towards sustainable mobility, as the company continues to expand its electric vehicle offerings. By clearly defining its electric models with the e-tron name, and distinguishing its combustion engine models through a numerical naming convention, Audi is creating a clear and consistent brand language that reflects its commitment to the evolution of the automotive industry.